• Exploring how AI and machine learning are transforming voice search 
• Discussing the growing role of voice search within digital assistants like Siri, Alexa, and Google Assistant 
• Understanding how businesses must adjust their SEO strategies for voice-optimized content  
• Examining the privacy implications and data security concerns around voice search and digital assistants

• Leveraging visual search by optimizing images with relevant metadata and alt text 
• Enhancing video content with SEO-friendly titles, descriptions, and tags for better discoverability 
• Utilizing structured data and schema markup to improve visibility in visual and video search results 
• Adapting content strategy to include high-quality visuals and videos that align with search intent

• Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics 
• Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment  
• Considering how retail media fits into your mix  
• Harnessing zero- and first-party data more effectively to enhance customer insights and targeting 
• Adapting platform strategies as customers interact across touchpoints throughout their journey 
• Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem

• Tracking multi-touch interactions to understand the full customer journey across paid, organic, and owned channels 
• Analyzing incremental value from different touchpoints to optimize media spend and maximize ROI 
• Leveraging advanced analytics and AI to gain deeper insights into cross-channel performance and user behavior 
• Aligning KPIs across channels to ensure consistent measurement and performance benchmarks 
• Optimizing budget allocation based on performance insights from attribution models to drive more efficient marketing

• Leveraging enhanced ecommerce tracking to gain granular insights into the customer journey and optimize conversion funnels
• Using GA4’s AI-powered predictive metrics (like purchase probability) to identify high-value customers and refine targeting strategies for marketing campaigns
• Consolidating Cross-Platform Data to track users across both web and mobile platforms, ensuring a unified view of customer behavior and improving personalization efforts
• Tips for customizing reports and dashboards to highlight key ecommerce KPIs

• Leveraging your tech stack for search insights and data to better understand customer motivations and optimize content 
• Empowering content creators with AI tools like ChatGPT to enhance productivity without compromising authenticity or brand voice 
• Defining your brand’s USP, integrate visuals and video alongside text, and write with intent and clarity 
• Adapting to closed environments like Instagram and TikTok, where high-quality content is driving early-stage searches and brand interactions 
• Continuously assess content performance across formats, copy, and channels to refine your strategy based on real-time results

• Designing engaging experiences that captivate loyal customers and deepen their connection with your brand 
• Personalizing rewards using customer insights to create memorable, tailored experiences 
• Incorporating gamification into loyalty programs to make rewards more interactive and engaging 
• Offering exclusive experiences that make loyal customers feel valued and strengthen their long-term loyalty

• Leveraging targeted data to create personalized direct mail campaigns that resonate with specific customer segments 
• Combining digital and physical strategies to enhance the impact of direct mail through integrated, omnichannel approaches 
• Designing eye-catching, relevant content that captures attention and drives action with clear calls-to-action 
• Tracking and measure results to optimize direct mail campaigns and improve ROI through ongoing testing and refinement

• Segmenting your audience to send targeted impactful messages that resonate with specific customer needs
• Personalizing SMS messaging to deliver relevant offers and content based on customer behavior
• Using SMS to provide exclusive, time-sensitive deals that drive immediate action and engagement
• Building trust by using SMS for valuable updates, reminders, and customer service interactions

• Utilizing segmentation and dynamic content to craft tailored emails that speak directly to individual preferences
• Ensuring your emails are visually striking and align with your brand identity
• Adding interactive elements like AMP to simplify the shopping experience and differentiate your emails
• Tracking important metrics like click-through rates and unsubscribes, and consistently A/B test for optimal results
• Streamlining automated email flows to maintain high engagement while reducing manual effort

• Learn how to effectively combine email and SMS for seamless, personalized customer journeys that boost engagement and conversions.
• Discover how to implement real-time behavioral triggers for automated responses, enhancing customer re-engagement and purchase completion.
• Explore techniques for using dynamic content in emails and SMS to tailor messages based on individual customer behaviors and preferences.
• Understand effective segmentation strategies to deliver targeted messaging that increases relevance, satisfaction, and loyalty.

• Recognizing that transactional based rewards don’t drive incremental behavior
• Strengthening brand affinity through purpose-driven rewards and incentives
• Fostering emotional connections by supporting social causes that resonate with your audience
• Driving repeat business by rewarding customers for behaviors that reflect shared values

• Unlock recurring revenue streams through innovative subscription offerings.
• Enhance customer loyalty and lifetime value with personalized subscription services.
• Streamline operations and reduce churn with data-driven subscription strategies.
• Leverage subscription models to create consistent and predictable cash flow for growth.

• Framing discussions around key financial metrics such as profitability, cash flow, and return on investment
• Translating marketing objectives like customer acquisition and retention into terms that reflect revenue growth and cost-effectiveness
• Discussing potential risks associated with eCommerce operations, such as cybersecurity threats or supply chain vulnerabilities, and present actionable plans for mitigation
• Engaging other C-Level executives in strategic planning sessions to ensure that eCommerce goals are integrated into broader business objectives, fostering a collaborative approach that emphasizes shared accountability 

• Identifying key departments for cross-functional collaboration to gain a holistic view of your customer
• Establishing shared goals and objectives to align teams towards a unified vision
• Promoting a customer-first mindset organization-wide through training and dedicated CX champions
• Eliminating visible barriers between channels, ensuring a smooth, integrated experience for your customers

• How purpose-driven commerce creates deeper connections with customers.
• The role of storytelling in communicating a brand’s mission through marketing and digital experiences.
• Practical strategies for integrating social impact into retail experiences.
• Real-world examples of how aligning business objectives with a greater cause builds customer loyalty differentiates brands and fosters a sense of community.
• Explore how integrating authentic charitable partnerships can turn one-time buyers into loyal advocates.
• Demonstrate how cause marketing fosters long-term emotional connections and repeat purchases that drive sustainable growth.

• Developing a cohesive strategy that leverages both D2C and marketplace channels to maximize brand reach and customer engagement
• Monitoring pricing and inventory across platforms to maintain consistency and avoid channel conflict
• Utilizing customer data from both channels to inform marketing strategies and enhance personalization efforts
• Assessing performance metrics regularly to optimize resource allocation and improve overall sales effectiveness

• Understanding Gen Alpha and Gen Z’s digital-first mindset to shape your marketing strategies
• Creating authentic, values-driven content that resonates with these socially conscious generations
• Embracing emerging technologies, like AI and AR, to engage younger audiences in new ways
• Adapting to shorter attention spans by delivering quick, impactful, and interactive experiences

• Assessing your current tools and identify underutilized features that can enhance efficiency
• Consolidating overlapping platforms to reduce complexity and improve system integration
• Prioritizing solutions that offer scalability and flexibility as your business grows
• Investing in training to ensure your team fully leverages the capabilities of your existing tech stack

·     How can AI be used to enhance customer trust in retail

·     Identifying the KPI’s and frameworks to measure the success of AI in retail

·     Setting realistic expectations for AI capabilities, ensuring all stakeholders understand its potential and limitations

·     Setting effective guardrails for AI in retail environments, designing safeguards to mitigate risks, ensure fairness, and uphold data privacy

·     Understanding the common pitfalls and roadblocks

·     Enhancing customer experiences with personalization and predictive analytics

·     Streamlining operations with AI-driven inventory and demand management

·     Optimizing marketing with smarter targeting and real-time insights

·     Exploring emerging AI technologies and addressing adoption challenges

• Enhancing customer experiences with personalization and predictive analytics
• Streamlining operations with AI-driven inventory and demand management
• Optimizing marketing with smarter targeting and real-time insights
• Exploring emerging AI technologies and addressing adoption challenges

How Leading Retail Brands Drive Growth with AI

Explore how top brands use AI for growth through generative art, moderation, and personalized product recommendations that elevate customer experience.

Ryan Bell, CSO, Drive Commerce

Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems

Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands.

• Learn how Moonshot AI leverages Gen AI to enable eCommerce stores to autonomously optimize without the need for developers, designers, or analysts.
• Discover how code and design are autogenerated, allowing businesses to focus on strategy while AI handles the technical aspects.
• Understand how generative AI can continuously improve customer experiences and drive measurable revenue growth.
• Explore real-world examples of how Moonshot AI’s automation creates a seamless, self-optimizing ecosystem for eCommerce brands.
• Gain insights into how Gen AI is transforming the future of eCommerce by reducing reliance on traditional teams and accelerating growth.

Aviv Frankel, CEO and Co-Founder, Moonshot AI

•     AI enhances personalization by generating tailored product descriptions and marketing materials based on customer data.

•     Implementing AI tools increases efficiency, allowing for rapid production of high-quality content with fewer resources.

•     Generative AI improves accuracy in product recommendations and search results, enhancing user experience and conversions.

•     AI-powered platforms ensure consistent messaging across channels while adapting to trends and customer feedback in real-time.

·      Leverage real-time data to offer personalized, time-sensitive discounts that drive immediate action.

·      Implement flexible discount structures based on customer behavior, order value, or loyalty status.

·      Automate discount triggers to streamline the customer experience and boost conversion rates.

·      Continuously analyze discount effectiveness to ensure profitability and long-term customer

1. Drive Commerce
2. TBD
3. TBD

Registration Open In The eTail Hallway

• Focusing on innovation and quality to differentiate your offerings, ensuring they meet customer needs better than competitors
• Implementing dynamic pricing models and promotions to attract price-sensitive customers while maintaining profitability
• Streamlining purchasing processes through user-friendly online platforms, flexible payment options, and efficient delivery services to improve customer experience
• Fostering strong relationships through personalized marketing, loyalty programs, and responsive customer service to build brand loyalty and repeat business

• Mapping out every touchpoint to gain a comprehensive view of your customer’s interactions and experiences
• Leveraging data to track behavior across channels and identify key moments that influence decisions
• Aligning marketing, sales, and customer service teams to ensure a seamless journey from awareness to loyalty
• Continuously gathering feedback and analyzing patterns to refine your strategy and enhance the customer experience

• Bringing budgets and creative together for both brand and performance marketing
• Determining how the two can play off each other and fuel each other
• Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts
• Creating integrated marketing strategies that leverage the strengths of both disciplines

• Collecting and analyzing customer data at each touchpoint to build comprehensive, personalized profiles
• Using real-time insights to deliver tailored content and offers throughout the customer journey
• Leveraging AI and automation to scale personalization efforts without sacrificing quality
• Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback

• Identifying key areas where AI can drive efficiency and enhance decision-making across your operations
• Ensuring seamless integration by aligning AI tools with existing systems and workflows
• Focusing on automating repetitive tasks to free up resources for more strategic initiatives
• Continuously evaluating AI performance and adapting to evolving technologies for ongoing optimization

• Embracing data-driven strategies to deliver personalized, measurable results across channels
• Fostering deep customer relationships through authentic engagement and tailored experiences
• Staying agile by adapting to new technologies and emerging trends to stay ahead of the competition
• Balancing creativity with analytics, using both to drive innovation and achieve long-term growth

• Understanding how ongoing inflation affects pricing strategies and profit margins, compelling retailers to adapt their approaches to maintain competitiveness
• Exploring shifts in consumer behavior, including the rise of hybrid shopping experiences and the demand for personalized, seamless interactions across channels
• Assessing the impact of geopolitical tensions on supply chains and operational strategies, necessitating greater resilience and adaptability in retail operations
• Recognize the increasing consumer demand for sustainable practices and products, pushing retailers to prioritize eco-friendly initiatives as a core business strategy

• Investing in digital marketing to boost online visibility and drive sales through targeted strategies and influencer partnerships.
• Optimizing pricing with dynamic strategies and value-driven promotions to appeal to cost-conscious consumers
• Enhancing customer experience by creating a seamless omnichannel shopping journey that offers convenience and value
• Leveraging data analytics to identify growth opportunities and make informed decisions in inventory management and supply chain resilience

• Embrace digital transformation to engage with younger demographics effectively.
• Innovate product offerings and brand messaging to resonate with modern consumer values.
• Utilize social media and influencer partnerships to amplify brand relevance and reach.
• Foster authenticity and transparency to build trust and loyalty among younger consumers

• Leveraging AI algorithms to analyze customer data, enabling personalized product recommendations and enhancing the shopping experience
• Implementing AI-driven chatbots and virtual assistants to provide tailored customer service, improving engagement and satisfaction.
• Utilizing predictive analytics to anticipate customer needs and preferences, allowing for proactive marketing and targeted promotions
• Integrating augmented reality tools for virtual try-ons, creating immersive shopping experiences that foster deeper connections with customers

• Establishing a flexible organizational structure that balances flat and hierarchical approaches, allowing for agile decision-making and clear role responsibilities
• Creating key departments including management, development, marketing, operations, customer support, and inventory management to ensure comprehensive business coverage
• Prioritizing cross-functional collaboration, with teams like marketing, sales, and operations working closely to optimize the customer journey and business performance
• Designing a scalable team structure that can adapt to business growth, starting with core roles and expanding departments as the e-commerce operation develops

Pick A Table, Bring Your Challenges, Get Solutions (And A Drink!)

Table 1: Career Development Theme 1

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Table 2: Career Development Theme 2

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Table 3: Tips and Tricks for Prime Week

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Table 4: Hyper Local Media Strategies 

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