eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

1.888.482.6012

Day 3: Retail Disruption And The Future Of eCommerce

Today’s speakers are being transformative with mobile, immersive media, and are actually successfully using AI. They know which cutting-edge technologies you need to invest in now. And by the end of the day, you’ll be an expert too.

7:55am - 8:25am
  • Registration Open In The eTail Hallway, Sponsored By Zaius
  • Expo Open! Join For A Grab And Go Breakfast

8:25 am - 8:30 am Welcome Address

Megan Kessler - Program Director, eTail East
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Megan Kessler

Program Director
eTail East

8:30 am - 8:50 am Keynote Fireside Chat: Stepping Into A New Omni-Channel Experience

Cara Salpini - Editor Retail Dive Cheryl Kaplan - President & Founder, M.Gemi
Cheryl Kaplan is President and Co-Founder of the wildly popular shoe brand, M.Gemi. What was (and still is!) a disruptive direct-to-consumer luxury shoe brand, has evolved into a omni-channel business with a strong brick-and-mortar strategy as well. Listen in as Cheryl discusses how she keeps building an  motional connection with customers as the company rapidly expands.
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Cheryl Kaplan

President & Founder
M.Gemi

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Cara Salpini

Editor
Retail Dive

8:50 am - 9:05 am Chairperson’s Remarks

What do these brands all have in common? These Digitaly Native companies have disrupted their respective categories, and are now expanding to an in-store experience. Hear from the C-Levels of 5 breakthrough brands as they talk you through the opportunity they saw in their market, their unique value propositions and brand promises and how they have set themselves apart from the competition through the products and experiences they provide.
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Charles Gorra

CEO & Founder
Rebag

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Bouchra Ezzahraoui

Founder
Aurate

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Rachel Cohen

Co-Founder, Co-CEO
Snowe Home

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Shane Pittson

Head of Marketing
quip

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John Ballay

CEO and Co-Founder
Knot Standard

9:35 am - 10:00 am Keynote: CarMax Goes All-In On Omni-Channel: Building, Scaling And Deploying With Speed

Jim Lyski - CMO, CarMax
CarMax, a high-integrity customer experience brand known for disrupting the automotive industry, is tackling a new challenge: empowering customers to buy a car on their terms – whether that’s from home, in store, or a seamless combination of both – all while providing the on-demand expertise needed during this complex customer journey. In just 18 months, CarMax is transitioning from a 200+ store brick and mortar brand to a full omni-channel retailer complete with home delivery. This has sparked major shifts for the company’s employees, customers and the industry. 
This discussion will address:
• The Silicon Valley product innovation approach behind this new experience and key lessons learned when applying it to CarMax’s retail model 
• Leveraging data, technology-driven personalization and a new CRM enterprise platform to seamlessly bridge physical and digital 
• How the company approached building, scaling and deploying with speed
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Jim Lyski

CMO
CarMax

10:00 am - 10:30 am Buzzy Coffee & Refreshment Break

We’ve got another amazing day at eTail! Grab a cup of joe and settle in.

10:30 am - 10:55 am Keynote: CPG 2.0 -- How Food Will and Needs To Transform

Michael Wystrach - CEO & Co-Founder, Freshly
Discuss how traditional CPG models are under pressure to meet customer demand and desire for convenience begging the question, "Will the future of CPG's be based on better access and understanding of their customers?". Mike Wystrach, CEO and Co-Founder of Freshly, will unpack what modern direct to consumer businesses and Freshly in particular is doing to revolutionize the food industry and how health and convenience can co-exist.
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Michael Wystrach

CEO & Co-Founder
Freshly

10:55 am - 11:20 am Keynote: Collaborative Commerce & The Fashion Community

Jeffery Fowler - President, North America, Farfetch
Back in 2011, Time Inc. predicted that “Collaborative Consumption” – better known as “The Sharing Economy” – would be one of the “10 Ideas That Will Change the World”. Companies like Napster and Zipcar proved the model in the early days and paved the way for tech giants like Spotify, Uber and Airbnb, just to name a few. What these companies have in common is a business model that efficiently matches supply and demand without ever having the need to own physical inventory of the products they are selling.

Farfetch has brought a similar marketplace model to the global luxury fashion industry, uniting a rich community of brands (creators), boutiques (curators) and buyers (consumers) to rapidly scale in our first decade as a business. This case study will highlight the benefits of the “collaborative commerce” business model as applied to the fashion industry.
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Jeffery Fowler

President, North America
Farfetch

Four 5-minute presentations from leading ladies in omni-channel and digital tech!
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Ben Mackinnon

Founder, CEO
Kard

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Ben Choe

Founder & CEO
Inline

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Grant Lacy

Founder & COO
Inline Digital

12:00 pm - 1:00 pm Around The World Lunch!

What’s your culinary style? Choose the food that fits  your mood  during this interactive lunch.

1:00 pm - 1:25 pm Activating At Scale: Driving New Customers At Key Moments

Aleksandra Chojnacka - Sr. Director of Business Development, ShopStyle
ShopStyle is the leading fashion & lifestyle shopping platform and search engine used by 10M shoppers monthly to shop thousands of brands. ShopStyle’s search technology powers ShopStyle Collective, our network of 20k+ lifestyle influencers who use our tools to monetize their content, sending significant traffic, sales, and new audiences to our retailer partners. 

This case study will share how a major online retailer used the power of ShopStyle and our influencers to reach new audiences during the holiday season. The results were massive increases in new shoppers, traffic and orders. This discussion addresses:
• How to leverage influencers to drive new audiences 
• Creating digital content that converts
• How to strategically amplify influencer campaigns 
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Aleksandra Chojnacka

Sr. Director of Business Development
ShopStyle

What will the year ahead (and beyond!) hold for retailers and innovative technology? As retailers are more nimble and agile than ever, what is next to understand the customer on a deeper level from discovery to last mile purchase? The thought leaders on this panel look into their crystal ball and give their best predictions of:
• Agility as the core to eCommerce elevation—building out team initiatives and scale
• Focusing on helping marketing and merchandising working smarter together to surface the right products via AI
• Building an order of magnitude: starting with one product in the journey and increasing tests
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Christine Monaghan

VP, Digital
Astral Brands

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Abhishek Shastry

Director,Product Strategy
Dell.com

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Angela Gruszka

SVP, Head of Marketing and eCommerce
Milly

1:55 pm - 2:45 pm Last Chance! End Of eTail Networking Break

Cheers! It’s the end of eTail and there is nothing better celebrating your new memories and business opportunities than sitting with multiple glasses of best wines with your new peers. 

2:45 pm - 2:45 pm Conclusion of eTail East 2019, See You Next Year!