Optimizing Delivery and Fulfillment Through Digital

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Optimizing Delivery and Fulfillment Through Digital Transformation

This report highlights the critical role of digital tools and logistics platforms in addressing contemporary consumer expectations for convenient and flexible shopping experiences, such as pickup-anywhere and fast ship-to-home delivery. It also emphasizes the adoption of real-time order management software, dedicated staffing for online orders, and analytics for forecasting as key strategies among retailers to enhance operational efficiency and customer satisfaction. One key finding is that all the respondents believe it is at least somewhat important to have data in one location to make actionable fulfillment decisions. This points to the necessity of consolidated data access. It also underscores the importance of an integrated omnichannel platform for agile decision-making


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