Adam Katz

Head of Physical Retail Wayfair

Adam Katz oversees Physical Retail for all Wayfair brands. He joined Wayfair in 2018 and has held leadership positions in the company’s Category Management and Marketing organizations. Prior to Wayfair, Adam was a principal at the Boston Consulting Group. Adam holds a BA and JD/MBA from the University of Pennsylvania.

Main Day One: Tuesday, August 13, 2024

4:30 PM Panel Discussion: Store Strategy Session: Redefining the Role of Brick-and-Mortar in a Digital-First Era

The purpose of stores continues to change, especially in today’s post pandemic reality. Hear how a group of retailers is reimagining their physical stores to drive purchases across all channels, boost engagement and community and increase brand awareness. Review ideas for:

Exploring different ways retailers are reimagining the store experience
Catering to different generations of customers, or even different segments of customers in-store
Examining recent investments (technology or otherwise) that are being made to improve the customer experience
Finding the new purpose for your retail stores in conjunction with all other channels

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda