Allie Donovan

Director of Retention Brooklinen

Allie is the Senior Director of CRM & Retention at Boxed. She is digital marketing professional specializing in retail and ecommerce with 10 years of experience leading teams for retailers both in the USA and UK including Boxed, Sam's Club, Total Wine & More, TK Maxx, and Tesco to generate effective marketing programs. Having graduated from University College London and the London School of Marketing, Allie's data focused approach to marketing strategy has resulted in channel optimization and increased customer loyalty to increase effectiveness and profitability.