eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

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Allie Donovan, Senior Director of CRM & Retention at Boxed
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Allie Donovan


Senior Director of CRM & Retention
Boxed

Allie is the Senior Director of CRM & Retention at Boxed. She is digital marketing professional specializing in retail and ecommerce with 10 years of experience leading teams for retailers both in the USA and UK including Boxed, Sam's Club, Total Wine & More, TK Maxx, and Tesco to generate effective marketing programs. Having graduated from University College London and the London School of Marketing, Allie's data focused approach to marketing strategy has resulted in channel optimization and increased customer loyalty to increase effectiveness and profitability.

Check out the incredible speaker line-up to see who will be joining Allie.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

4:35 PM eTail Conversation: How Supercharged Data Is Creating Super VIP Loyalty Programs

Customers want to readily connect with their favorite brands. So which digital tools are you using that assess your top data to create seamless experiences and ensure loyalty? More over, is your loyalty program stale? Learn from this panel to go beyond discounts to make loyalty fun, and drive customers to buy:
• Using AI-infused data to mold new loyalty marketing strategies
• Focusing on better targeted messages based on segmentation
• Deploying loyalty messages across email and social media 
• Creating a loyalty ecosystem: What exclusive offers and early access opportunities customers are now flocking to

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