eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Amy Labroo, Director, Digital Marketing & OmniChannel at GSK
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Amy Labroo

Director, Digital Marketing & OmniChannel

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

11:10 AM Keynote Panel Discussion Remix: The Slew Of Google Search Changes And How To Remain Top Of Page

In celebration of its 20th anniversary, Google announced a slew of changes to the Search experience, which are gradually rolling out. As the leading internet search engine, these changes will set the precedent for the landscape. This panel discusses how they are focusing on the user and providing  the most relevant, highest quality information as quickly as possible  with Google’s new parameters:
• Focusing on the user and following their journey to build search initiatives
• Ensuring websites are lightning fast to provide the most focused and relevant information
• Re-Crafting search methodologies so that:
o A journey to discovery is provided
o Visual search is a bigger driver that text search
• Training search scientists for these changes, and measuring and iterating successes 

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