eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Arnaud Mangasaryan, SEO Engineering & Analytics Manager at Vistaprint
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Arnaud Mangasaryan

SEO Engineering & Analytics Manager

Check out the incredible speaker line-up to see who will be joining Arnaud.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

11:40 AM Understand Search Engine Bot Behavior: The Power Of Log & Crawl Analysis

Log analysis is a true balance of art and science; it is necessary to understand what are log analysis and why they’re so useful within the SEO strategy (for a small or huge website). Join Arnaud to discover what are important KPIs & Metrics to consider when doing Log & Crawl Analysis. You’re sure to be inspired with some action oriented analysis:
• Log Analysis Introduction: what is it for? for who?
• Benefits of using "unattractive" logs for a powerful SEO analysis
• How to:  choose KPIs & apply analysis for your site

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