Ash McMullen

From Prime Day to Cyber Monday to Back to School, hear how retailers are planning their marketing, promotions and inventory strategies around these big events on Amazon and other marketplaces knowing that they can significantly impact revenue and profitability for the year. Expect to hear more about: 

• Creating a strategy to tent pole events like prime day and holiday seasons 
• Examining the biggest opportunities to capture new to brand 
• Identifying your highest traffic times and where you need to focus your efforts 
• Determining your budget, how to update content and creative, what to do on social to drive visits