Senior Director of Research Partnerships MECLABS Institute
McCraw, Senior Director of Research Partnerships, MECLABS Institute, has
traveled around the country teaching the MECLABS Value Proposition Development
Course at Fortune 50 companies and enterprise startups and has worked directly
with marketing departments to help them discover and optimize their company’s
Value Propositions. He has reviewed over 2,500 experiments, written over 300
hours of training, and developed five professional certification courses on the
topics of Offer Response Optimization and Value Proposition.
joining MECLABS in 2007, McCraw was the Promotions Director for a PBS
affiliate in Gainesville, Fla., where he was in charge of publicizing local and
is an advocate for implementing customer logic over company logic in marketing
campaigns as well as testing key elements in emails, on pages and in ads to
gain insights and deliver value to customers.
McCraw frequently conducts in-person, on-site team training for
brand-side marketers and their agencies
Check out the incredible speaker line-up to see who will be joining Austin.