Brittany Capalbo

Senior Manager, Paid Acquisition Clarins

Brittany is the Senior Manager of Paid Acquisition for Clarins Groupe USA, overseeing all performance marketing efforts in SEM, affiliate marketing, performance media & remarketing, paid social, and email acquisition for all Clarins Groupe’s North America ecommerce businesses (Clarins.com, Clarins.ca, Clarins.mx, Muglerusa.com, and Azzaro on Amazon). She also heads up all on-site A/B testing and personalization initiatives and project manages all SEO enhancements and content creation. Brittany is an agile data-driven marketer, taking a test & learn approach to her strategies to learn, optimize, and improve while always keeping a client-first mentality. Prior to Clarins, she oversaw digital marketing and performance marketing channels and strategy for Ann Taylor and Trustpilot.