Caitlin Conway

Senior Global Digital Strategist Clark's

Caitlin Conway is a creative and analytical professional with over ten years of experience in executing complex projects and leading strategic partnerships across merchandising, brand licensing, and go-to-market planning.

Caitlin joined Clarks in August 2022 and hit the ground running on several large scale, highly collaborative projects such as Social Commerce enablement, CRM and Loyalty, and Consumer Experience Optimization. In this role, Caitlin sits at the intersection of Ecommerce, Marketing, and Technology and excels at building cross functional relationships to develop strategic plans and advance business initiatives. Her overarching goal is to create seamless and memorable experiences for consumers across the omnichannel purchasing journey.

Caitlin has spent the majority of her career within the footwear industry- first on the Finance team at New Balance and then as a Brand Licensing Manager at Reebok. Prior to joining Clarks, she worked in Content Management and Merchandising at Wayfair.

Pre-Summit Day, Monday, August 12: The Future Customer Journey Summit (Retailer Only)

2:10 PM PANEL DISCUSSION: Designing The New Ideal Digital Experience

What do we really mean by the ideal digital experience? This is an ever moving target, but smart retailers continue to iterate and fine tune their experiences across all aspects of the customer journey. Hear from an all star group of retailers including Clark’s, Lowe’s, Harry’s, Chamberlain Group and Garnet Hill and expect to walk away with ideas for:

Defining what it means to provide a best-in-class experience for your customers in the current environment
Thinking about the total experience you are building for customers and what will truly move the needle
Building uniquely differentiated experiences that truly connect with your customers based on customer data 
Evaluating the success of your efforts using NPS and other key metrics
Capturing customer insights and continuously adjusting to changing preferences and behaviors

Main Day One: Tuesday, August 13, 2024

2:40 PM Panel Discussion: Answering The Demand For Flexibility With Omnichannel Buying and Delivery Options

Customers expect options when it comes to buying and delivery. To compete, retailers must provide multiple ways to purchase both online and offline and also a variety of delivery options. Not only that, but customers seek transparency and communication every step of the way. Hear from Clark’s, Famous Footwear and others as they share ideas for:

Reviewing current trends in omnichannel purchasing and delivery
Catering to varying preferences, ensuring a seamless and flexible buying experience across all channels
Providing real-time visibility into inventory across to ensure accurate product availability info
Empowering customers to personalize their shopping journeys by being able to modify their orders, delivery methods, etc.

Check out the incredible speaker line-up to see who will be joining Caitlin.

Download The Latest Agenda