Carolyn Vaccaro is the Sr. Director of Performance Marketing & Loyalty at SharkNinja, where she leads performance marketing strategy and loyalty initiatives for one of the world's most recognized consumer product brands. In this role, she is responsible for driving DTC conversion tactics - connecting data-driven DTC performance marketing to full-funnel strategy — and ultimately to building lasting brand loyalty. Carolyn brings deep expertise across the full marketing funnel — from top-of-funnel awareness through conversion and retention. Her experience encompasses omnichannel marketing strategy with a career spanning both brand and agency including her prior role as Sr. Director of Digital Marketing, Site Optimization & Analytics at Windsor Fashions. Outside of work, Carolyn is an avid explorer — you're just as likely to find her planning her next national park road trip as she is mapping out her next campaign.