Carrie Parker

Executive Director of Product Marketing Valassis Digital

Carrie Parker is Executive Director of Product Marketing at Valassis Digital. Carrie has more than 18 years of experience spanning product marketing, digital marketing, and brand strategy. At Valassis Digital, she leads a team of product marketers, driving the positioning and go-to-market execution for Valassis Digital’s suite of leading edge advertising, data, and targeting solutions.

Prior to joining Valassis Digital, Carrie led a team of product leads and marketing consultants at Kantar Consulting, where she focused on unlocking growth for clients in industries ranging from retail to financial services to CPG. Carrie previously spent eight years at American Express. As a Vice President in OPEN she led digital & brand experiences including OPENForum.com, ShopSmall.com, and the American Express OPEN social media properties, fueling brand loyalty and acquisition efforts.

Carrie has a track record of driving results and revenue, anchored in a passion for the customer. From launching pioneering digital platforms to being named a “Top 10 Brand Editor,” she leads her team to create exceptional marketing and product experiences with a customer-first mentality.

Carrie received her M.B.A. from Columbia University and also holds a B.S. in Business Administration from the University of North Carolina, Chapel Hill with a concentration in marketing