Executive Director of Product Marketing Valassis Digital
Parker is Executive Director of Product
Marketing at Valassis Digital. Carrie has more than 18 years of
experience spanning product marketing, digital marketing, and brand strategy. At
Valassis Digital, she leads a team of product marketers, driving the
positioning and go-to-market execution for Valassis Digital’s suite of leading
edge advertising, data, and targeting solutions.
to joining Valassis Digital, Carrie led a team of product leads and marketing
consultants at Kantar Consulting, where she focused on unlocking growth for
clients in industries ranging from retail to financial services to CPG. Carrie
previously spent eight years at American Express. As a Vice President in OPEN she
led digital & brand experiences including OPENForum.com, ShopSmall.com, and
the American Express OPEN social media properties, fueling brand loyalty and
has a track record of driving results and revenue, anchored in a passion for the
customer. From launching pioneering digital platforms to being named a “Top 10
Brand Editor,” she leads her team to create exceptional marketing and product
experiences with a customer-first mentality.
received her M.B.A. from Columbia University and also holds a B.S. in Business
Administration from the University of North Carolina, Chapel Hill with a
concentration in marketing
Check out the incredible speaker line-up to see who will be joining Carrie.