Chanel Scales | eTail Boston

Chanel Scales

CEO Shingo Fashion

Main Day One: Tuesday, August 12

3:05 PM Track B: Panel Discussion: Prioritizing Experiences: Reevaluating the Value Proposition of Your Brick and Mortar Stores

  • Focusing on creating unique in-store experiences that cannot be replicated online, such as personalized service and interactive displays
  • Leveraging local events and partnerships to foster a sense of community, encouraging customer loyalty and foot traffic
  • Developing seamless connections between online and offline channels, allowing customers to enjoy a cohesive shopping experience across platforms
  • Emphasizing sustainable practices and ethical sourcing to appeal to increasingly conscious consumers who value corporate responsibility

Check out the incredible speaker line-up to see who will be joining Chanel.

Download The Latest Agenda