Brick-and-mortar stores are evolving to prioritize experiences over mere transactions, recognizing that customers seek more than just products—they crave memorable interactions and tangible connections. By reevaluating their value proposition, retailers can transform physical spaces into hubs of engagement, offering personalized interactions, instant gratification, and immersive brand experiences that complement online channels. This panel discussion will explore strategies for revitalizing brick-and-mortar stores, focusing on how to leverage technology, enhance customer experiences, and create unique value that drives loyalty and sets physical retail apart in a digital age
Check out the incredible speaker line-up to see who will be joining Chanel.
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