Charles Nicholls

Chief Strategy Officer SimplicityDX

Charles Nicholls is the Co-founder and Chief Strategy Officer at SimplicityDX where he leads strategy and product. He is one of the pre-eminent researchers of online shopping behavior, having studied how people buy, why they don’t, and how to optimize conversion for more than 20 years. He currently chairs the DX Academy, a think tank focused on social commerce research. He has advised many of the world’s leading ecommerce and tech companies including Amazon, eBay and Google.