Cristin Ford | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Cristin Ford

Vice President, Creative New Engen

Cristin Ford is a creative leader obsessed with gathering data and generating insights to make more measurable and impactful creative decisions. With experience building startup brands and driving growth on a dime, Cristin is all about empowering creative teams to explore and capitalize on innovative paths. Look to Cristin to argue that execution matters most, that there’s no one right way to do a thing, and that most ideas can benefit from being at least a little bit weirder.

Check out the incredible speaker line-up to see who will be joining Cristin.

Download The Latest Agenda