Davide Mattucci | eTail Boston

Davide Mattucci

VP, Brand Marketing & Global DTC PrAna

Davide Mattucci is the Vice President of Brand Marketing & Global Direct-to-Consumer for prAna, part of the Columbia Sportswear portfolio. Davide has spent over 20 years in the industry at a variety of global Brands that include Under Armour, Adidas, Fanatics, and Brixton, spanning a variety of roles from Design to Product Creation, Brand Marketing, and Digital Commerce. His diverse experience has given him a strong 360º perspective on how to position and scale businesses by leveraging product, brand storytelling, and marketplace expertise to deeply connect with consumers.

Main Day One: Tuesday, August 12

3:05 PM Track B: Panel Discussion: Prioritizing Experiences: Reevaluating the Value Proposition of Your Brick and Mortar Stores

Brick-and-mortar stores are evolving to prioritize experiences over mere transactions, recognizing that customers seek more than just products—they crave memorable interactions and tangible connections. By reevaluating their value proposition, retailers can transform physical spaces into hubs of engagement, offering personalized interactions, instant gratification, and immersive brand experiences that complement online channels. This panel discussion will explore strategies for revitalizing brick-and-mortar stores, focusing on how to leverage technology, enhance customer experiences, and create unique value that drives loyalty and sets physical retail apart in a digital age

  • Focusing on creating unique in-store experiences that cannot be replicated online, such as personalized service and interactive displays
  • Leveraging local events and partnerships to foster a sense of community, encouraging customer loyalty and foot traffic
  • Developing seamless connections between online and offline channels, allowing customers to enjoy a cohesive shopping experience across platforms
  • Emphasizing sustainable practices and ethical sourcing to appeal to increasingly conscious consumers who value corporate responsibility

Check out the incredible speaker line-up to see who will be joining Davide.

Download The Latest Agenda