Douglas Hwang

The retail industry has seen a pretty massive shakeout when it comes to D2C companies. So, what is the secret to sticking around? Many will say it comes down to developing an exceptional brand and product, but there’s definitely more to it than that. Hear from a diverse group of retailers as they share their secrets to surviving as a D2C company in today’s omnichannel environment. Discuss ideas for: 

• Understanding why it makes sense for D2C companies to branch out and open stores, go wholesale, etc in the current environment 
• Embracing technologies like AI, AR, and IoT to enhance the overall omnichannel experience 
• Providing flexibility in how customers receive their products to cater to varying preferences and increase convenience 
• Leveraging data analytics to gain insights into customer behavior and purchasing patterns across channels and optimizing product assortments and marketing 
• Prioritizing a unified customer experience and a seamless integration of online and offline

What do we really mean by the ideal digital experience? This is an ever moving target, but smart retailers continue to iterate and fine tune their experiences across all aspects of the customer journey. Hear from an all star group of retailers including Clark’s, Lowe’s, Harry’s, Chamberlain Group and Garnet Hill and expect to walk away with ideas for: 

• Defining what it means to provide a best-in-class experience for your customers in the current environment 
• Thinking about the total experience you are building for customers and what will truly move the needle 
• Building uniquely differentiated experiences that truly connect with your customers based on customer data  
• Evaluating the success of your efforts using NPS and other key metrics 
• Capturing customer insights and continuously adjusting to changing preferences and behaviors