Drianna Smith

Web Merchandising Lead Kendra Scott

Drianna Smith is a seasoned Site Merchandiser with a proven track record of success in multiple industries. With a keen eye for detail and a passion for creating compelling customer experiences, Drianna has consistently driven sales and increased customer engagement through strategic merchandising initiatives. From fashion to office furniture, Drianna has a deep understanding of what it takes to captivate customers and drive results. In her current role as Manager of Site Strategy and Planning at Kendra Scott, Drianna effectively leads a team to drive successful website campaigns, and innovative customer retention experiences.

Main Day Two: Wednesday, August 14, 2024

2:45 PM Panel Discussion: Creating Compelling Content For Every Funnel Stage

Engaging audiences at every step of their journey is critical to continued loyalty. Hear how Cotopaxi, Kendra Scott and others are rolling out unique and creative content from the awareness stage to conversion and everything in between.

Discuss ideas for:

Exploring the distinct stages of the marketing funnel, from awareness to conversion, and gain insights into tailoring content strategies that resonates with audiences at each stage
Examining the role of persuasive calls-to-action, interactive elements, and user experience to drive conversions
Reviewing KPIs and analytics tools to measure the effectiveness of content at each funnel stage

Check out the incredible speaker line-up to see who will be joining Drianna.

Download The Latest Agenda