Elizabeth Drori

CMO Sperry

Elizabeth Drori is chief marketing officer for Sperry, a division of Wolverine World Wide, Inc. She focuses on developing and executing Sperry’s global brand strategy, including the delivery of integrated marketing activations across all consumer touchpoints and leading the brand’s global marketing, digital advertising, creative services, and social media efforts.

Drori comes to Sperry and Wolverine Worldwide with more than a decade of experience guiding fashion organizations and driving revenue growth. Most recently, she was head of marketing for Walmart’s fashion business, leading an omnichannel marketing team focused on driving perception change and new customer acquisition. While at Walmart, Drori launched several new and high-profile fashion brands, including Scoop, Free Assembly, and Sofia Jeans by Sofia Vergara, and oversaw performance marketing to drive double-digit growth on Walmart.com.

Prior to her time at Walmart, Drori served in a variety of director roles at Converse, including global brand management, corporate and brand strategy, and international business development. She also was a management consultant with BCG.