Erik Archer Smith

Marketing Director of Data
Treasure Data

Erik is a data-driven marketing and sales professional at Arm Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s.

Check out the incredible speaker line-up to see who will be joining Erik.

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Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

12:05 PM Keynote: The Truth About Retail Personalization

For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels? In this talk Erik shares the personalization industry benchmarks collected from marketing leaders from global retail companies to help better define what's working, what's not, and provide practical next steps for retailers trying to personalize digital and physical customer experiences:

In Review: the technology trends behind efforts to personalize the retail shoppers journey
Cutting edge tactics for blending online + offline data sets
Original research and benchmarks from global retailers about what's working and what's not in retail personalization tactics

eTail Boston 2019

Erik Archer Smith

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

12:05 PM Keynote: The Truth About Retail Personalization

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