eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Erik Archer Smith, Marketing Director of Data at Treasure Data
Treasure Data Logo

Erik Archer Smith

Marketing Director of Data
Treasure Data

Check out the incredible speaker line-up to see who will be joining Erik.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

12:05 PM Keynote: The Truth About Retail Personalization

For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels? In this talk Erik shares the personalization industry benchmarks collected from marketing leaders from global retail companies to help better define what's working, what's not, and provide practical next steps for retailers trying to personalize digital and physical customer experiences:
  • In Review: the technology trends behind efforts to personalize the retail shoppers journey
  • Cutting edge tactics for blending online + offline data sets
  • Original research and benchmarks from global retailers about what's working and what's not in retail personalization tactics

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