Geoffrey Sanders is Vice President of Digital Marketing, CRM & Loyalty for Gilt. He leads the team responsible for driving demand via new customer acquisition, sales engagement, and lifecycle marketing across paid media and owned channels such as email and push notifications. Geoff joined Gilt in April 2015.

Prior to joining Gilt, Geoff spent almost 10 years in Citi’s U.S. Consumer businesses, where he held a number of marketing roles across traditional and digital channels – most recently, managing online credit card account acquisitions on Citi’s web sites, via email, and through direct response display media.  His experience in digital and traditional marketing channels spanned the customer lifecycle, from acquisition to early engagement to existing customer marketing to customer retention.

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