eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Dr. George Westerman, Senior Lecturer at MIT Sloan School Of Management
MIT Sloan School Of Management Logo

Dr. George Westerman


Senior Lecturer
MIT Sloan School Of Management

Check out the incredible speaker line-up to see who will be joining George.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


12:30 PM GUEST SPEAKER! Your Company Doesn’t Need a Digital Strategy

It seems that the whole retail world is talking about digital transformation.  But most of those conversations miss the key point.   As sexy as it is to speculate about new technologies such as AI, augmented reality, and the internet of things, the focus on technology can steer the conversation in a dangerous direction. Because when it comes to digital transformation, digital is not the answer. Transformation is.   Creating a “digital strategy” can focus the organization in ways that don’t capture the true value of digital transformation. You don’t need a digital strategy. You need a better strategy and execution, enabled by digital.  In this session, George Westerman, Principal Research Scientist, MIT Sloan School Of Management, shows you how to do just that. 

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