George Westerman is a Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy, where he leads research programs on digital transformation, innovation, and IT leadership. He also serves as faculty chair of the MIT Sloan course Essential IT for Non-IT Executives.
George is author of three award-winning books, including Leading Digital: Turning Technology into Business Transformation (named one of the top ten books of 2014 by Business Digest and 2015 Axiom Book Awards Silver Medalist), and The Real Business of IT: How CIOs Create and Communicate Value (CIO Insight magazine’s Best Book of 2009). George contributes regularly to publications such as Harvard Business Review, Sloan Management Review and The Wall Street Journal. This work has won numerous awards.
Check out the incredible speaker line-up to see who will be joining George.
It seems that the whole retail world is talking about digital transformation. But most of those conversations miss the key point. As sexy as it is to speculate about new technologies such as AI, augmented reality, and the internet of things, the focus on technology can steer the conversation in a dangerous direction. Because when it comes to digital transformation, digital is not the answer. Transformation is. Creating a “digital strategy” can focus the organization in ways that don’t capture the true value of digital transformation. You don’t need a digital strategy. You need a better strategy and execution, enabled by digital. In this session, George Westerman, Principal Research Scientist, MIT Sloan School Of Management, shows you how to do just that.
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