eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Gian Elio Filice, Head Of Quantitative Marketing at 7Pixel
7Pixel Logo

Gian Elio Filice


Head Of Quantitative Marketing
7Pixel

Check out the incredible speaker line-up to see who will be joining Gian Elio.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


2:25 PM How Clean Traffic Analytics Can Help Drive Marketing And Operations Strategy

23.4% of total traffic was bad bots on e-commerce sites in Q1 2019, with product and category pages being the most targeted ones. As bad bots attacks on e-commerce industry are growing at a disastrous scale, it’s imperative to know about the measures that e-commerce firms can take to avert potential attacks. At eTail Boston 2019, ShieldSquare’s team, along with 7Pixel’s Head of Quantitative Marketing, will be presenting a case study on how 7Pixel benefited from ShieldSquare’s solution and eliminated bad bot traffic.
  • How the presence of bad bots can affect your marketing growth strategy
  • How bad bots are affecting your overall business growth
  • Different types of bad bot attacks on e-commerce firms 

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