Heidi transitioned early in her career from Sports Marketing to Ecommerce working for the Chelsea Paper Company, a startup later acquired by Papyrus. Since then she has had over 15 years of experience in Ecommerce, Digital Marketing, and Social Media. She is currently working as the Director of Ecommerce at The Natori Company. Her previous roles include Director of Digital Marketing at Tommy Hilfiger and before that was the Director of Digital Strategy at Martha Stewart. Heidi’s experience focuses mostly on helping brands navigate and build businesses in the online world.
Check out the incredible speaker line-up to see who will be joining Heidi.
With so much to do and so little time, retailers are loving how AI is alleviating the manual processes of their teams used. Discover how these teams are:
• Creating content to campaign execution—the digital marketing uses of AI
o Driving to once source of truth for all analytics and measurements
• From Bots to Buy—using AI for onsite experiences to promote preferences and new product recommendations
• Challenges identified in AI implementation – what obstacles are the hardest overcome
• Predications: where AI can ultimately take retail while we are still in its test and learn environment
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