Ingvar is a Co-Founder and serial entrepreneur in the B2C & B2B space. He has co-founded Dizinga Marketplace & Bidnamic, a technology that is at the forefront of the Google advertising space. He has extensive experience in ecommerce and digital marketing.
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
Table 2: Performance Doesn't Lie - But Your Pixels Might
Think your tracking is tight? Think again. Most DTC brands we meet are flying blind — double-counting, misfiring, or missing key conversion data altogether. At this roundtable, we’re pulling back the curtain on the hidden pitfalls of attribution, pixel chaos, and tracking gaps that could be costing you scale. It’s not about blame — just clarity. Bring your questions, horror stories, and curiosity. We’ll trade insights and leave with sharper strategies (and maybe a few surprises).
Moderator: Bryan Chase, Client Services Director, My Biz Niche
Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content
As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.
LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.
In this session, we’ll explore how your your brand community can become a powerful source of content that:
We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.
Moderator: Jutta Stienen, VP Marketing, GUURU Solutions
Table 4: Topic: TBD
Moderator: Sidd Motwani, CEO, Malachyte
Table 5: Topic: Incrementality Testing + MMM - Best Practices for Modern Marketing Measurement
Discussion and learnings on how leading retail and eCommerce brands are moving beyond touch-based attribution to Causal AI-powered measurement integrating testing and MMM to identify new revenue opportunities and reduce wasted ad spend.
Moderator: Deepak Sunil, Lead Product Manager, Lifesight Software & Sunil Bhagwan, Head of Global Sales, Lifesight
Table 6: Topic: TBD
Moderator: Ingvar Kraatz, COO, Bidnamic
Retailer Moderator: Sunil Gowda, CEO, Garmentory
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
Table 2: Performance Doesn't Lie - But Your Pixels Might
Think your tracking is tight? Think again. Most DTC brands we meet are flying blind — double-counting, misfiring, or missing key conversion data altogether. At this roundtable, we’re pulling back the curtain on the hidden pitfalls of attribution, pixel chaos, and tracking gaps that could be costing you scale. It’s not about blame — just clarity. Bring your questions, horror stories, and curiosity. We’ll trade insights and leave with sharper strategies (and maybe a few surprises).
Moderator: Executive, My Biz Niche
Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content
As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.
LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.
In this session, we’ll explore how your your brand community can become a powerful source of content that:
We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.
Moderator: Jutta Stienen, VP Marketing, GUURU Solutions
Table 4: Topic: TBD
Moderator: Sidd Motwani, CEO, Malachyte
Table 5: Topic: Incrementality Testing + MMM - Best Practices for Modern Marketing Measurement
Discussion and learnings on how leading retail and eCommerce brands are moving beyond touch-based attribution to Causal AI-powered measurement integrating testing and MMM to identify new revenue opportunities and reduce wasted ad spend.
Moderator: Deepak Sunil, Lead Product Manager, Lifesight Software & Sunil Bhagwan, Head of Global Sales, Lifesight
Table 6: Topic: TBD
Moderator: Ingvar Kraatz, COO, Bidnamic
Retailer Moderator: Sunil Gowda, CEO, Garmentory
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
Table 2: Performance Doesn't Lie - But Your Pixels Might
Think your tracking is tight? Think again. Most DTC brands we meet are flying blind — double-counting, misfiring, or missing key conversion data altogether. At this roundtable, we’re pulling back the curtain on the hidden pitfalls of attribution, pixel chaos, and tracking gaps that could be costing you scale. It’s not about blame — just clarity. Bring your questions, horror stories, and curiosity. We’ll trade insights and leave with sharper strategies (and maybe a few surprises).
Moderator: Bryan Chase, Client Services Director, My Biz Niche
Table 3:AI Eats Search: Keeping Your Brand Visible Through Community Content
As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.
LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.
In this session, we’ll explore how your your brand community can become a powerful source of content that:
We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.
Moderator: Jutta Stienen, VP Marketing, GUURU Solutions
Table 4: Topic: TBD
Moderator: Sidd Motwani, CEO, Malachyte
Table 5: Incrementality Testing + MMM - Best Practices for Modern Marketing Measurement
Discussion and learnings on how leading retail and eCommerce brands are moving beyond touch-based attribution to Causal AI-powered measurement integrating testing and MMM to identify new revenue opportunities and reduce wasted ad spend.
Moderator: Deepak Sunil, Lead Product Manager, Lifesight Software & Sunil Bhagwan, Head of Global Sales, Lifesight
Table 6: Topic: TBD
Moderator: Ingvar Kraatz, COO, Bidnamic
Retailer Moderator: Sunil Gowda, CEO, Garmentory
Check out the incredible speaker line-up to see who will be joining Ingvar.
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