Jason Jabaut | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Jason Jabaut

VP, Digital And Franchise Operations Fleet Feet

Jason moved into the new position of senior director of e-commerce shortly after Fleet Feet began selling product online in 2015, taking on the herculean effort of creating a business where little existed, using a model that was entirely unique to Fleet Feet. Working closely with franchise owners, third-party vendors, and a talented and growing digital department, Jason spearheaded the growth strategy for the e-commerce business, which today continues to become an increasingly significant part of the brand’s reach and the consumer experience.

Check out the incredible speaker line-up to see who will be joining Jason.

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