eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jason Roussos, SVP of Strategy at Adlucent
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Jason Roussos


SVP of Strategy
Adlucent

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019


11:40 AM Keynote Panel Discussion: Keep The Customer At The Center Of Your Omni-Channel World

Customers do not see channels as separate and expect a seamless journey. They also expect to have control over their shopping experiences. Younger buyers (ie, Millenials and Gen Z’ers) are particularly more vocal as to how they like to be catered to—they feel the opinions really matter—and retailers need to be listening. The executives on this panel keep a keen eye in path to purchase, and share how their omni experiences are elevated:

• All hands on tests: tactics to ensure that a great customer experience in a multi-channel world is provided
• Deciding which are the best products, measurement tools for a top CX and how to align strategies with partners
• Sticking with one message and not being everything to everyone: broadcasting what your brand’s key differentiators are

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