Jaysen Gillespie
Global Head of Product Marketing and Analytics RTB House Limited
Monday, August 10: Summit Day
3:05 PM AI & the Customer Journey: Ask the Experts Town Hall Panel: Fully Integrating AI into Your Tech Stack: Measuring Real Impact and Incrementality in Retail
AI is no longer a bolt-on feature—retailers must fully integrate it across martech stacks to unlock measurable impact on acquisition, retention, and revenue, while proving true incrementality amid noisy data. From attribution models to A/B testing at scale, success hinges on clear KPIs, clean data pipelines, and cross-team alignment that turns AI hype into hard results. In this Ask the Experts Town Hall Panel, industry pros tackle your toughest integration challenges through live Q&A, sharing frameworks to quantify ROI and build AI systems that genuinely move the needle.
- Integrating AI-driven tools across marketing, supply chain, and customer experience systems to create a unified data and decision layer
- Optimizing retail operations through predictive analytics and automation that enhance efficiency and personalization
- Measuring AI’s incremental value by linking predictive outputs to revenue, retention, and customer lifetime metrics
- Evolving performance frameworks to distinguish true AI-driven impact from baseline or traditional technology gains
Wednesday, August 12
9:35 AM Main Stage: Keynote Panel: Power Partnerships: Leveraging Brand Collaborations and Influencer Relationships to Spark New Growth in eCommerce
Brand collaborations and influencer partnerships are exploding as ecommerce growth engines, turning one-off endorsements into sustained revenue streams through authentic storytelling and co-created experiences. Yet success demands strategic alignment, performance tracking, and seamless integration across marketing, product, and supply chain teams to avoid hype without ROI. In this keynote panel, growth leaders unpack how to identify power partners, negotiate win-win deals, and scale influencer relationships that ignite customer acquisition, loyalty, and category dominance.
- Building cross-brand collaborations that enrich customer value and expand market reach
- Partnering with influencers to create authentic content that drives engagement and sales
- Integrating shoppable social media and creative campaigns to foster discovery and instant conversion
- Cultivating long-term relationships through co-branded experiences and community-driven initiatives
12:15 PM Main Stage: Keynote Panel Debate: The AI Hype Gap: Navigating the Real Challenges and Cultural Pushback in an AI-Driven World
AI promises to revolutionize retail workflows, yet the hype gap reveals real hurdles like integration failures, data silos, and cultural resistance that stall adoption and breed skepticism. Leaders must navigate team pushback, ethical dilemmas, and measurable ROI demands to bridge this divide without alienating talent or overpromising miracles. In this keynote panel debate, provocative voices clash on turning AI rhetoric into reality, exposing pitfalls and charting paths for genuine transformation amid workforce realities.
- Navigating the gap between AI hype and practical business realities by identifying real-world challenges
- Addressing cultural resistance and employee concerns around AI adoption and workforce impact
- Evaluating the technical hurdles of AI integration, including data quality, legacy systems, and skill shortages
- Balancing ethical considerations, privacy, and regulatory compliance while scaling AI initiatives effectively
Check out the incredible speaker line-up to see who will be joining Jaysen.
Download The Latest Agenda