Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. We help our clients make their email marketing initiatives more effective and more profitable.
She is also a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world. She was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.
Email marketing is usually profitable, thanks to its low cost. But many email marketers are still leaving money on the table – because they don’t effectively test to generate higher ROIs. Join Jeanne for this fast-paced, interactive session (she is an adjunct digital marketing professor at Georgetown University!) to learn how to:
• Outline a scientific testing process
• Develop an effective test hypothesis
• Execute a test without introducing error
• Confirm that your test results are significant
• Free up time and resources so you have time to do testing
• Make performance testing standard operating procedure for your email team
• And more
Check out the incredible speaker line-up to see who will be joining Jeanne.
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