eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jeanne Jennings, Author and Strategist at Email Optimization Shop
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Jeanne Jennings


Author and Strategist
Email Optimization Shop

Check out the incredible speaker line-up to see who will be joining Jeanne.

Download The Latest Agenda

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


9:45 AM Kickoff Of Interactive Roundtable Discussions

Get your email challenges solved by expert roundtable moderators from:

Table 1: Balancing Consumer-First Marketing With Profits
Moderator: April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud
Retail Moderator: Jennifer Palerino, Head of Marketing, Digital, Vitacost.com

It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both.
 
This roundtable will be led by Jennifer Palerino, Head of Marketing, Digital – Kroger /Vitacost.com and April Mullen of Selligent Marketing Cloud, where they’ll ask some thought-provoking questions to keep the conversation lively and engaging.


Table 2: Why Are There So Many Hurdles On The Path Of Personalization?
Moderator: Matt Limeri, Retail Strategist Bluecore

Table 3: Metrics And KPIs: What Do You Track? How Do You Define Success? Is There A Better Way? 
Moderator: Jeanne Jennings, Author and Strategist, Email Optimization Shop

Table 4: Closing The Loop: Maximizing LTV Through Retention & Reengagement
Moderator: Melanie Kinney, eMail Marketing Manager, GasBuddy

11:55 AM Continuation of Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from:

Table 1: Balancing Consumer-First Marketing With Profits
Moderator: April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud
Retail Moderator: Jennifer Palerino, Head of Marketing, Digital, Vitacost.com

It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both.
 
This roundtable will be led by Jennifer Palerino, Head of Marketing, Digital – Kroger /Vitacost.com and April Mullen of Selligent Marketing Cloud, where they’ll ask some thought-provoking questions to keep the conversation lively and engaging.


Table 2: Why Are There So Many Hurdles On The Path Of Personalization?
Moderator: Matt Limeri, Retail Strategist Bluecore

Table 3: Metrics And KPIs: What Do You Track? How Do You Define Success? Is There A Better Way? 
Moderator: Jeanne Jennings, Author and Strategist, Email Optimization Shop

Table 4: Closing The Loop: Maximizing LTV Through Retention & Reengagement
Moderator: Melanie Kinney, eMail Marketing Manager, GasBuddy

2:35 PM Guest Speaker And Interactive Session! You’re Doing It All Wrong (Here’s How To Do It Better): Testing To Boost eMail Performance

Email marketing is usually profitable, thanks to its low cost. But many email marketers are still leaving money on the table – because they don’t effectively test to generate higher ROIs. Join Jeanne for this fast-paced, interactive session (she is an adjunct digital marketing professor at Georgetown University!)  to learn how to: 
• Outline a scientific testing process
• Develop an effective test hypothesis
• Execute a test without introducing error
• Confirm that your test results are significant
• Free up time and resources so you have time to do testing
• Make performance testing standard operating procedure for your email team
• And more

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