eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston


Jeanne Jennings, Author and Strategist at Email Optimization Shop
Email Optimization Shop Logo

Jeanne Jennings

Author and Strategist
Email Optimization Shop

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

1:40 PM Guest Speaker And Interactive Session! You’re Doing It All Wrong (Here’s How To Do It Better): Testing To Boost eMail Performance

Email marketing is usually profitable, thanks to its low cost. But many email marketers are still leaving money on the table – because they don’t effectively test to generate higher ROIs. Join Jeanne for this fast-paced, interactive session (she is an adjunct digital marketing professor at Georgetown University!)  to learn how to: 
• Outline a scientific testing process
• Develop an effective test hypothesis
• Execute a test without introducing error
• Confirm that your test results are significant
• Free up time and resources so you have time to do testing
• Make performance testing standard operating procedure for your email team
• And more

Check out the incredible speaker line-up to see who will be joining Jeanne.

Download The Latest Agenda

Our Sponsors: