Jeanne Jennings | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Jeanne Jennings

Author and Strategist Email Optimization Shop

Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. We help our clients make their email marketing initiatives more effective and more profitable. 

She is also a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world. She was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher. 

Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Check out the incredible speaker line-up to see who will be joining Jeanne.

Download The Latest Agenda