eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable
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Jen Capstraw

Director of Strategic Insights and Evangelism

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

4:20 PM Humanization Is the New Personalization: Driving Growth With Good

Relevance is the key to engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness.
Marketing from the heart has become a central tenant of sophisticated growth marketing strategies. Does your marketing pass muster?

In this session, Jen Capstraw will:
  • Explain how dignity and morality have become central to business growth
  • Showcase exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement

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