Jessica Davidoff

CEO State Bags

Jess Davidoff has been a serial entrepreneur since 2005 (if you don't count the nail salon she opened in her parents' basement at 10 years old) when she founded her first company, The Edge in College Prep, an elite educational services company offering SAT and ACT prep and admissions counseling. The company started in NYC, but then expanded to offices in London and Buenos Aires, from which it was serving students in 14 countries. She then went on to launch two venture-backed tech companies, Golfmatch - an app that allowed you to find golf buddies and book tee times - which exited to Topgolf, and Admittedly - a website and mobile app with 6M student users that matches high school students with the right colleges, majors, and careers. Admittedly, which was rebranded as myOptions post acquisition, was acquired by NRCCUA, which was subsequently acquired by ACT in 2018. 

Jess then went on to launch a strategic advisory firm called Sprezzatura. Italian for the meticulous planning that goes into making something effortless, Sprezzatura focuses on creating business plans, hiring plans, and operating plans, and offers strategic advisory services for direct to consumer startups and small businesses. Recently, she took over as CEO of STATE Bags, one of her previous Sprezzatura clients, and continues to advise other clients including men's swimwear company, Katama, Glosslab - the drybar of nail salons, and The Kin, a member's club for families, among others.