Jill Marcus Smith

Director, Marketing Victoria's Secret

Seasoned marketing leader with 15+ years at Victoria's Secret, Ralph Lauren, and J.Crew. Expert in multi-channel campaigns and brand management. Passionate about data-driven growth, team empowerment, and driving innovation.

Wednesday, August 13

3:00 PM Track A: Panel Discussion: Producing Content at Scale: Amplifying Your Brand Reach to Cut Through the Noise

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:

  • Developing a streamlined content creation process to produce high-quality material efficiently.
  • Leveraging data-driven insights to tailor content that resonates with target audiences.
  • Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
  • Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas

Check out the incredible speaker line-up to see who will be joining Jill Marcus.

Download The Latest Agenda