A communication expert by trade, Julian has worked closely with consumer brands for years, helping them strengthen relationships with their customers through user experience, digital activations and core messaging. Julian headed the ADP innovation lab team that re-designed one of ADP’s core work management solutions and led the rebrand for Haagen-Dazs as a Creative Director at Grey Group. Julian founded Project Verte in January 2017 with support from two angel investors. He has since assembled the developers, engineers, creatives and e-commerce professionals that make up Project Verte.
Check out the incredible speaker line-up to see who will be joining Julian.
Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:
• You can’t be everything to everyone: crafting the best value prop for your most valuable customers
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys
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