Kassy Edwards

Senior Global CRM Manager Sweaty Betty

As an Email Marketing Manager at Sweaty Betty, I work to make customer journeys and retention as personalized as possible. I focus on leveraging data to make smart strategic decisions and provide our customers with an engaging CRM experience. I have created a test-and-learn culture and use sophisticated audience segmentation to deliver distinct messaging and product recommendations to subgroups within our growing database. Before working at Sweaty Betty, I worked at multiple high growth marketing agencies focusing on DTC e-commerce marketing