eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Kate Huyett

Chief Customer Officer Bombas

Kate Huyett is the Chief Customer Officer at Bombas. She is responsible for profitably growing the company's ad spend, driving customer loyalty and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's marketing department, including acquisition, retention, partnerships, digital product, insights, and data & analytics.

Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics, and after graduating pursued a career in Private Wealth and Investment Grade Capital Markets at Goldman Sachs. Over the last decade, Huyett has honed an expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and Director of Marketing, Americas at Transferwise, overseeing North American expansion.

Main Day One: Tuesday, August 13, 2024

10:05 AM Keynote Panel Discussion: Storyselling: Tips For Building A Compelling, Authentic and Engaging Brand Story

Storytelling is such a buzzword right now, but how are you really differentiating with your brand content strategy? Discover how to captivate your audience, build emotional connections, and drive brand loyalty through the power of storytelling with insights from LALO, Bombas and VS. Expect to hear more about: 

  • Using narratives to build lasting connections with your community 
  • Crafting authentic, relatable stories to help create a sense of belonging and encourage active participation 
  • Leveraging storytelling to achieve remarkable business growth

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda