Kate Zibell | eTail Boston

Kate Zibell

SVP Growth & Customer Experience Kate Zibell (Former KUIU)
Kate Zibell is a dynamic digital transformation leader with a proven track record of driving growth and innovation for leading consumer brands. With deep expertise in e-commerce, omnichannel strategy, and customer experience optimization, Kate has a keen ability to generate insight-driven strategic positioning that delivers exceptional results for the companies she partners with. Throughout her career, Kate has played pivotal roles in scaling businesses and enhancing customer journeys. As the former Senior Vice President of Customer Experience at KUIU, she led transformative initiatives that drove significant revenue growth for the brand. Prior to that, Kate held leadership roles at Lyons Consulting Group and Crowe Horwath, leveraging performance marketing and technology to enhance client growth, increase revenue, boost efficiency, and deliver superior customer experiences. Known for her collaborative approach and people leadership skills, Kate has built and managed high-performing teams responsible for implementing cutting-edge marketing and e-commerce solutions. Kate is proficient in a wide range of digital tools and platforms, and is passionate about leveraging data and technology to drive transformative growth and innovation for the brands she works with. An avid global traveler, she has visited 38 countries and counting, drawing inspiration from her international experiences to deliver exceptional customer experiences.

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

9:10 AM Customer Journey: Keynote Panel: Teamwork Makes the Dream Work: Breaking Down The Silos Across Your Business for Seamless Customer Experiences

Delivering seamless customer experiences requires more than just individual departmental efforts—it demands a cohesive, cross-functional approach. Organizational silos can hinder collaboration and innovation, leading to disjointed customer interactions. This keynote panel will explore strategies for breaking down these silos, fostering a culture of teamwork, and aligning departments to create unified, customer-centric experiences that drive loyalty and growth. Expect to hear about: 

  • Identifying key departments for cross-functional collaboration to gain a holistic view of your customer
  • Establishing shared goals and objectives to align teams towards a unified vision
  • Promoting a customer-first mindset organization-wide through training and dedicated CX champions
  • Eliminating visible barriers between channels, ensuring a smooth, integrated experience for your customers

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda