eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Kavita Wright

Executive Director, Online Marketing Sourcebooks

Pre-Summit Day, Monday, August 12: Search & Performance Marketing Summit (Retailer Only)

3:40 PM Panel Discussion: AI For Search: Strategies For Supercharging SEO

AI will completely revolutionize the world of SEO. From better insights on keywords to new bidding strategies, there are endless ways to use AI to help achieve stronger SEO results. Not to mention the time it could save you on writing copy for ads. Are you considering all the practical applications of AI in your role? Join this panel to hear from SEO experts who will discuss: 

  • Improving targeting by using AI tools to identify audience patterns and trends across channels 
  • Continuing to use AI powered bidding to optimize your campaigns  
  • Using technology like ChatGPT to write more persuasive & compelling copy for PPC ads  
  • Saving time on keyword search and ad copy while providing more personal ad recommendations for better engagement

Check out the incredible speaker line-up to see who will be joining Kavita.

Download The Latest Agenda