Kayla Brown | eTail Boston

Kayla Brown

Director of Customer Lifecycle Hibbett Sports

As the Director of Customer Lifecycle at Hibbett, Kayla Brown is passionate about enhancing the customer experience through innovative marketing strategies and strategic lifecycle management. In her role, she oversees the CRM/loyalty program, email and mobile marketing strategies and dynamic paid media campaigns. She also leads Hibbett’s co-op program, fostering impactful marketing partnerships with top brands. Kayla is dedicated to optimizing every stage of the customer journey, leveraging data-driven insights to craft strategies that not only resonate with customers but also elevate the Hibbett brand.

Pre-Summit Day, Monday, August 11: Loyalty & Customer Retention

3:30 PM LOYALTY: Panel Discussion: Enhancing Customer Journeys Through Personalized Email and SMS Strategies

In today's digital landscape, personalization is key to crafting memorable customer experiences across email and SMS channels. By leveraging data-driven insights, businesses can tailor their communications to resonate with individual preferences, behaviors, and milestones. This panel will explore the latest strategies for enhancing customer journeys through personalized email and SMS marketing, focusing on automation, segmentation, and dynamic content to drive engagement and loyalty. During this session: 

  • Learn how to effectively combine email and SMS for seamless, personalized customer journeys that boost engagement and conversions.
  • Discover how to implement real-time behavioral triggers for automated responses, enhancing customer re-engagement and purchase completion.
  • Explore techniques for using dynamic content in emails and SMS to tailor messages based on individual customer behaviors and preferences.
  • Understand effective segmentation strategies to deliver targeted messaging that increases relevance, satisfaction, and loyalty.

Check out the incredible speaker line-up to see who will be joining Kayla.

Download The Latest Agenda