eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Keenan Davis, Sr. Director of Marketing at SVS
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Keenan Davis

Sr. Director of Marketing

Check out the incredible speaker line-up to see who will be joining Keenan.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

2:30 PM Keynote Panel Discussion: New Tricks Of Breaking Through Digital Advertising

Customers are turning more to visual tactics versus text for discoverability when they search; images and video can create a journey of discoverability. With visual content being pushed as a top priority of the search changes, retailers should keep in mind immersive visual content that create stories. Learn from this panel how they are focusing on their digital and visual advertising strategies to attract customers…especially new ones:
• Targeting customers through YouTube based on Google searches
• What content is standing out, and what is just stale
• Ensuring you digital marketing is creative and informative to avoiding ad-blocking 
• Adjusting advertising based on generations targeted—how Millennials and Gen Z really differ

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