Kelsey Knight | eTail Boston

Kelsey Knight

VP of Global E-commerce Slumberkins

Kelsey Knight, MBA has over 9 years of experience in digital marketing and e-commerce roles. Kelsey currently works at Slumberkins as VP of Global E-commerce. Prior to this, they were the President of Balanced Nutritionals, a holding company that owns and operates multiple DTC brands in the health and wellness industry. Kelsey has also held various other leadership roles in digital marketing, including Director of Digital Marketing at Asset Marketing Services, LLC and Founder of Envision Business, LLC. Throughout their career, Kelsey has gained experience in social media, email marketing, paid search, paid social, retargeting, user experience, and content creation. Kelsey also has experience in research and journalism and has previously worked as an Editorial Intern at Boca Raton Magazine and as an Editorial Assistant at Kelsey'sCampus Media. Kelsey Knight, MBA, obtained a Master of Business Administration - MBA degree with a Dual-Focus in Marketing and Management from the University of South Florida in 2021. Prior to that, they earned a Bachelor of Arts (B.A.) degree in Mass Communications from the University of South Florida and an Associate of Arts (A.A.) degree in General Education from State College of Florida-Manatee-Sarasota. Kelsey also has several certifications in different areas such as Diversity, Equity and Inclusion in the Workplace, Post-Crisis Leadership, HOA/Condo Board Member, AdWords, Analytics, Search Engine Optimization, Pay Per Click Marketing, Social Media Content Marketing, and HTML & CSS.

Main Day One: Tuesday, August 12

4:15 PM Track C: Panel Discussion: Influencer Evolution: From One-Offs to Trusted Allies

  • Cultivate long-term partnerships with influencers to enhance authenticity and deepen audience connections, driving brand loyalty.
  • Leverage nano-influencers to tap into highly engaged communities, maximizing relatable recommendations that boost conversion rates.
  • Ensure accountability by requiring influencers to disclose partnerships and follow ethical marketing practices, reinforcing consumer trust.
  • Integrate shoppable content into your influencer campaigns to create seamless shopping experiences on social media, driving immediate sales.

Check out the incredible speaker line-up to see who will be joining Kelsey.

Download The Latest Agenda