Kelsey Knight

Kelsey Knight

Chief Commercial Officer Slumberkins
Kelsey Knight

Kelsey Knight has a passion for retail strategy and puts her skills to the test daily as the Chief Commercial Officer of Slumberkins, a children’s brand on a mission to raise the next generation of caring, confident, and resilient kids. She leads the charge in any professional setting with her experience analyzing business strategies, building and leading teams, and working collaboratively to get things done while reaching financial goals. Kelsey has full P&L ownership of distribution channels including DTC websites, Amazon, and other marketplaces. She has extensive experience with budgeting and forecasting and works cross-functionally to create, plan, and implement digital strategies to drive profitable growth. As a proud two-time graduate of the University of South Florida, Kelsey earned her Bachelor of Arts in Mass Communications and her Master of Business Administration with a dual-concentration in Marketing and Management. As a lifelong learner, Kelsey is persistently pursuing opportunities to broaden her knowledge and experience new challenges. Her most recent completion was the graduate-level Diversity, Equity, & Inclusion in the Workplace certificate which focused on essential practices and tools designed to increase employee diversity and to create a business model that embraces equity and inclusion. Kelsey also enjoys public speaking on topics like e-commerce, leadership, and marketing. She has spoken on topics like customer loyalty, lowering paid acquisition costs, and leading through tumultuous times. Kelsey strives to create positive impacts, both professionally and personally and loves mentoring the next generation as they enter the workforce.

Monday, August 10: Summit Day

5:00 PM Retailer Only: Masterminds

Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It’s all about open conversations, sharing ideas, and helping each other tackle problems together.

  • Roundtable 1: Beyond the Usual Suspects: How Emerging Ad Networks Like Reddit Unlock Efficient Reach and Deeper Engagement
  • Roundtable 2: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond
  • Roundtable 3: Setting Yourself Up for Success: A Look at How to Set Up AI Governance
  • Roundtable 4: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
  • Kelsey Knight, Chief Commercial Officer, Slumberkins
  • Roundtable 5: Retail’s Privacy Reckoning: How iOS 26 Is Shaping Data Strategies and Customer Experience
  • Roundtable 6: Manufacturing Moves Front-and-Center: How Changing Production, Rising Transparency, and New Retailer-Wholesaler Partnerships Are Protecting Brand Value
  • Roundtable 7: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
  • Lauren McGuinness, VP, DTC, SharkNinja
  • Roundtable 8: Scale Your Story: How High-Volume Creative Production Drives Engagement
  • Brittany Csik, eCommerce Manager, Negative
  • Roundtable 9: Providing Personalized Experiences While Navigating Data Security Regulations
  • Roundtable 10: Leveraging Payment Providers: Optimizing Vendor Mix, Marketplace Integration, and Ancillary Revenue Streams for Sales Growth

Wednesday, August 12

3:15 PM Track A: Panel: Evolving Omnichannel Strategies: Navigating the New Playing Field Between DTC, Amazon, and Emerging Marketplaces

Retailers juggle DTC directness, Amazon's scale, and emerging marketplaces like Temu and TikTok Shop, where omnichannel strategies must evolve to capture shoppers wherever they roam without cannibalizing margins. Success demands unified inventory, personalized cross-platform experiences, and data-driven channel prioritization that turns competition into complementary growth engines. In this panel, omnichannel pioneers reveal how to navigate this new playing field, optimize presence across ecosystems, and build resilient strategies that maximize reach and revenue. 
  • Adapting channel strategies to meet customers where they shop, from DTC to emerging platforms
  • Integrating data and logistics to create seamless experiences across marketplaces
  • Differentiating brand presence through storytelling and value beyond price and convenience
  • Analyzing performance across ecosystems to optimize reach, profitability, and loyalty

Check out the incredible speaker line-up to see who will be joining Kelsey.

Download The Latest Agenda