eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Kelsey Knight

VP, Global eCommerce Slumberkins

Kelsey Knight has a passion for e-commerce and puts her skills to the test as the VP of Global E-commerce of Slumberkins, a children’s brand on a mission to promote emotional wellness and provide tools to caregivers and educators to empower children to be caring, confident, and resilient. Slumberkins sells direct to consumers at www.slumberkins.com and on Amazon.

Formerly, Kelsey was the President of Balanced Nutritionals, a holding company that owns and operates multiple DTC brands in the health and wellness industry. This business included DTC, Amazon, and Retail. Prior to her role at Balanced Nutritionals, she was the Head of E-commerce at Asset Marketing Services, a holding company with multiple DTC brands in the collectibles industry. During her time at AMS, she grew the DTC brands from $10M to $100M in annual revenue.

Kelsey loves helping businesses define their goals, executing the strategies to achieve them, and measuring results. She also has a knack for structuring and leading digital teams.

Pre-Summit Day, Monday, August 12: Loyalty & Customer Retention Summit (Retailer Only)

1:30 PM Retailer Keynote Fireside Chat: Our Loyalty Program Revamp

Slumberkins is a leading social-emotional learning brand on a mission to raise confident, caring, and resilient children. Kelsey Knight, VP Global eCommerce, will talk through their loyalty program journey touching on the following key areas:  

  • Reviewing what it means to be a loyalty member, what are the key offerings for your customers 
  • Designing an effective program and incentivizing customers to join  
  • Determining when a customer gets to control their loyalty and promote themselves  
  • Measuring how loyal your customers actual are  

Main Day Two: Wednesday, August 14, 2024

Check out the incredible speaker line-up to see who will be joining Kelsey.

Download The Latest Agenda