Kelsey Knight | eTail Boston

Kelsey Knight

Vice President of Global E-Commerce Slumberkins

Main Day Two: Wednesday, August 13

5:00 PM Track B: Case Study: Influencer Evolution: From One-Offs to Trusted Allies

·      Cultivate long-term partnerships with influencers to enhance authenticity and deepen audience connections, driving brand loyalty.

·      Leverage nano-influencers to tap into highly engaged communities, maximizing relatable recommendations that boost conversion rates.

·      Ensure accountability by requiring influencers to disclose partnerships and follow ethical marketing practices, reinforcing consumer trust.

·      Integrate shoppable content into your influencer campaigns to create seamless shopping experiences on social media, driving immediate sales.

Check out the incredible speaker line-up to see who will be joining Kelsey.

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