Kristie Bidlake is a senior eCommerce and digital merchandising executive with a proven track record of driving growth, scaling digital revenue, and leading omnichannel strategies across consumer products and subscription-based businesses. She brings deep expertise in site merchandising, customer journey design, and P&L ownership, with experience delivering impact across complex, global organizations.
Most recently, Kristie led global eCommerce at General Motors, overseeing digital strategy and execution across physical products and subscription services. Her leadership fueled sustained growth through site experience optimization, platform modernization, and data-driven transformation. She is widely recognized for building high-performing, cross-functional teams and fostering cultures of collaboration and innovation.
Earlier in her career, Kristie held roles in customer experience, digital strategy, and finance at both General Motors and Ernst & Young. She played a key role in shaping GM’s digital transformation and monetization strategies, bridging corporate vision with operational execution to deliver measurable business impact.
Tuesday, August 12
3:05 PM Track C: Panel Discussion: Harnessing Searchandizing to Deliver Relevant Product Recommendations
All of your personalized marketing efforts are wasted if a customer comes to your website and finds a generic experience. Especially when they are searching for something specific. Join this panel to hear how top retailers are integrating searchandizing into their websites to deliver more relevant product recommendations. Expect to hear about how they are:
- Optimizing search algorithms to provide personalized suggestions.
- Using data insights to enhance product visibility and drive higher conversion rates.
- Implementing filters and sorting options that allow customers to quickly find what they’re looking for.
- Continuously testing and refining search results to improve accuracy and customer satisfaction.
5:05 PM Fireside Chat: Achieving Truly Customer-Centric Experiences
In an era where 58% of customers will pay more for superior experiences, true customer-centricity has shifted from a buzzword to a competitive necessity. Leading brands prove that aligning every process, from product design to post-purchase support, with customer needs drives loyalty and revenue—companies investing in CX see up to 80% revenue growth within three years. This fireside chat will dissect strategies to embed customer obsession into organizational DNA, balancing personalization, operational agility, and ethical data practices to create seamless, trust-driven experiences. Expect to hear about:
- Analyzing data on customer behavior, conducting user research and surveys to inform the design of your shopping experience
- Knowing your audience and creating relevant and compelling content
- Providing adequate customer support through chat, video, FAQ’s, etc.
- Testing continuously to ensure ease of navigation and a frictionless UX
Check out the incredible speaker line-up to see who will be joining Kristie.
Download The Latest Agenda