Kristie Bidlake is a senior eCommerce and digital merchandising executive with a proven track record of driving growth, scaling digital revenue, and leading omnichannel strategies across consumer products and subscription-based businesses. She brings deep expertise in site merchandising, customer journey design, and P&L ownership, with experience delivering impact across complex, global organizations.
Most recently, Kristie led global eCommerce at General Motors, overseeing digital strategy and execution across physical products and subscription services. Her leadership fueled sustained growth through site experience optimization, platform modernization, and data-driven transformation. She is widely recognized for building high-performing, cross-functional teams and fostering cultures of collaboration and innovation.
Earlier in her career, Kristie held roles in customer experience, digital strategy, and finance at both General Motors and Ernst & Young. She played a key role in shaping GM’s digital transformation and monetization strategies, bridging corporate vision with operational execution to deliver measurable business impact.
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