Kristie is an accomplished eCommerce executive with over a decade of experience leading digital transformation and driving sustainable growth for a Fortune 500 company. As Director of Global eCommerce at General Motors, she leads the global eCommerce strategy, P&L management, and operations for iconic brands such as Chevrolet, Buick, GMC, Cadillac, and ACDelco. Kristie has led the unification of the Accessories, Parts, and OnStar departments under a cohesive shopping experience, streamlining customer journeys and significantly reducing friction by keeping customers within GM’s ecosystem rather than driving them to competitors. She has achieved 15% CAGR in revenue growth over the past three years, championed the enhancement of tools and capabilities where it mattered most, and led the execution of complex, cross-functional initiatives with Product and IT teams that resulted in double-digit increases in conversion rates. Her focus on data-driven decision-making, combined with her ability to drive collaboration across departments, has been critical in delivering a seamless and profitable eCommerce experience. Kristie’s previous roles at General Motors, including Chief of Staff for the VP of Customer Experience and Strategic Risk Manager, allowed her to bridge the gap between high-level strategy and operational execution, a key driver of her success in eCommerce. Both roles centered on developing executive-level strategies for the GM board of directors and investor groups, offering clear insights that informed major decisions. Most notably, she led cross-functional teams in creating a software-enabled monetization strategy and the corresponding Digital organizational structure, presented at General Motors 2021 Investor Day, playing a pivotal role in GM’s digital transformation. The initiatives Kristie drove in these roles continue to provide lasting value to the C-suite and investors.