In an era where 58% of customers will pay more for superior experiences, true customer-centricity has shifted from a buzzword to a competitive necessity. Leading brands prove that aligning every process, from product design to post-purchase support, with customer needs drives loyalty and revenue—companies investing in CX see up to 80% revenue growth within three years. This fireside chat will dissect strategies to embed customer obsession into organizational DNA, balancing personalization, operational agility, and ethical data practices to create seamless, trust-driven experiences. Expect to hear about:

·      Analyzing data on customer behavior, conducting user research and surveys to inform the design of your shopping experience

·      Knowing your audience and creating relevant and compelling content

·      Providing adequate customer support through chat, video, FAQ’s, etc.

·      Testing continuously to ensure ease of navigation and a frictionless UX