Lana Tkachenko

Senior Marketing Communications Manager Bob’s Red Mill

Lana’s the sustainability-savvy brand strategist turning non-toxic cleaning into a movement with the power of affiliate marketing. At Force of Nature, she’s scaled a 2,000+ person affiliate and ambassador program, building long-lasting, results-driven relationships with everyone from nano creators to mega influencers. She’s passionate about giving affiliates the tools, support, and strategy they need to succeed—creating programs where purpose and performance go hand in hand.

Wednesday, August 13

3:00 PM Track A: Panel Discussion: Producing Content at Scale: Amplifying Your Brand Reach to Cut Through the Noise

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:

  • Developing a streamlined content creation process to produce high-quality material efficiently.
  • Leveraging data-driven insights to tailor content that resonates with target audiences.
  • Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
  • Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas

Check out the incredible speaker line-up to see who will be joining Lana.

Download The Latest Agenda