Explore the newest trends and technologies shaping affiliate marketing, from AI-driven tools to innovative partnership models. This session will dive into strategies Lana and her team use for optimizing affiliate campaigns, navigating regulatory changes, and leveraging data for better performance. Attendees will gain actionable insights to boost their affiliate programs and stay competitive in a rapidly evolving digital marketplace.

• Embracing AI-driven tools to automate and optimize your affiliate marketing processes
• Focusing on building authentic relationships with micro and nano influencers
• Adapting to evolving attribution models by implementing multi-touch tracking to gain a comprehensive understanding of the customer journey and accurately measure affiliate contributions.
• Prioritizing transparency by providing affiliates with access to performance data and insights

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:

• Developing a streamlined content creation process to produce high-quality material efficiently.
• Leveraging data-driven insights to tailor content that resonates with target audiences.
• Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
• Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas