Lauren Carnell

Director of CRM and Customer Loyalty Varsity Spirit

Lauren Carnell, Director of CRM and Customer Loyalty for Varsity Spirit, the global leader in all things cheerleading and dance Started her retail career in New York City in the buying department at Macys Inc. Lauren then moved on to work for Fresh, an LVMH (Louis Vuitton Moe Hennessey) owned Beauty Brand where she advanced to become Global Director of CRM. Relocating to Memphis in 2014, Lauren joined the AutoZone team managing CRM and Customer Loyalty prior to her current role at Varsity Spirit.