Director of CRM and Customer Loyalty Varsity Spirit
Lauren Carnell, Director of CRM and Customer Loyalty for Varsity Spirit, the global leader in all things cheerleading and dance Started her retail career in New York City in the buying department at Macys Inc. Lauren then moved on to work for Fresh, an LVMH (Louis Vuitton Moe Hennessey) owned Beauty Brand where she advanced to become Global Director of CRM. Relocating to Memphis in 2014, Lauren joined the AutoZone team managing CRM and Customer Loyalty prior to her current role at Varsity Spirit.
Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019
eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch,” nurturing customers’ valued relationship for top customers’ connections. Join them “Tonight Show” style as you hear their success stories (and challenges!) one at a time and then discuss as a group:
• Re-invigorating nurturing programs so customers know they are at the center of brands’ initiatives
• Listening to customer demand – through all channels—to be at a customer’s beckon call
• Exploring intent data to boost account based marketing to know what the customer wants before they do
Check out the incredible speaker line-up to see who will be joining Lauren.
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