Leslie Griffin

Senior Director, Analytics Peapod Digital Labs

Leslie Griffin leads the Digital Analytics team at Peapod Digital Labs. Her team's mission is to collect and analyze consumer behavior online to support the omnichannel grocery shopper. Leslie's background spans experience in publishing, market research, ad agency and retail. She holds a BS and an MBA from Boston University.

Main Day One: Tuesday, August 13, 2024

2:40 PM Panel Discussion: Assessing The Impact of Cookie Deprecation on Measurement

It’s now becoming clear that the cookie deprecation challenge might be less about targeting but more around measurement and one truth for measurement is no longer possible. In this panel hear how retailers are tackling measurement given the impending loss of cookies.

Explore ideas for:

Reviewing the changes you made or must make to your campaign strategy, activation and measurements in a post cookie environment
Adapting your teams and working processes to take advantage of new methods of operating (ie: new data sources, new measurement approaches, etc).
Reconfiguring your metrics, processes and systems to support a 360 view in a cookieless world
Making sure that your architecture is designed to optimize data collection and measurement, privacy, etc.

Check out the incredible speaker line-up to see who will be joining Leslie.

Download The Latest Agenda