Lisa Chudnofsky

VP, Brand Content & Creative The Vitamin Shoppe

Lisa Chudnofsky has been a content creator since print magazines and linear television were a thing. She's led digital content strategies and production for major brands and publishers, including Women’s Health, MTV, and Time Inc. In 2016, Chudnofsky took her editorial expertise to the retail industry, executing a vision for storytelling at The Vitamin Shoppe that educates, entertains, and points customers towards wellness solutions for every goal and lifestyle. As the VP of Brand, Content, & Creative, she’s reconstructed the company’s brand architecture and mission statement to reflect a commitment to wellness for all, transforming it from a functional business of pills and powders to a trusted industry authority with a bustling community of health and fitness enthusiasts.