By combining high-quality content with seamless shopping experiences, businesses can build trust, inspire purchases, and differentiate themselves in a crowded market. This panel discussion will explore key strategies for merging content and commerce, from leveraging headless CMS solutions to create unified brand experiences across channels to using data-driven insights to personalize content and optimize the customer journey. Panelists will discuss: 

• Creating seamless content experiences that guide customers through the purchasing journey
• Using shoppable content, such as embedded product links and videos, to drive direct sales
• Aligning content strategies with product offerings to enhance relevance and engagement
• Leveraging user-generated content and reviews to build trust and influence buying decisions