Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.
Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.
Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He was recently named to Forbes 2019 30 Under 30 List for Retail and ECommerce. Outside of the office, Luke is an avid traveler, surfer and food truck patron.
Check out the incredible speaker line-up to see who will be joining Luke.
Marketing today is increasingly a data-driven practice that interweaves customer insights, and brand and business goals. In our evolving retail landscape, the greatest advantage for a marketer is to understand the customer journey in its entirety. As Parachute’s first hire, Luke took ownership of building out the company’s systems and teams, from initially running operations, to tech, and now marketing. Luke’s atypical path has allowed him to extend his expertise beyond advertising campaigns and analytics as he’s grown alongside the brand – an anomaly in the world of competitive startups. Luke shares his journey and the most pertinent lessons he’s learned during his tenure at Parachute.
This discussion will address:
• Learning the rules – and how to break them
• Structuring your team – how do you organize functional groups to work cohesively
• Understanding the customer journey – as well as measurement
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