eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Luke Droulez, CMO at Parachute Home
Parachute Home Logo

Luke Droulez

Parachute Home

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

4:00 PM Confessions Of A Marketer

Marketing today is increasingly a data-driven practice that interweaves customer insights, and brand and business goals. In our evolving retail landscape, the greatest advantage for a marketer is to understand the customer journey in its entirety. As Parachute’s first hire, Luke took ownership of building out the company’s systems and teams, from initially running operations, to tech, and now marketing. Luke’s atypical path has allowed him to extend his expertise beyond advertising campaigns and analytics as he’s grown alongside the brand – an anomaly in the world of competitive startups. Luke shares his journey and the most pertinent lessons he’s learned during his tenure at Parachute. 

This discussion will address: 
• Learning the rules – and how to break them
• Structuring your team – how do you organize functional groups to work cohesively
• Understanding the customer journey – as well as measurement

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