As large language models (LLMs) like ChatGPT become mainstream tools for information discovery, the traditional dominance of search engines is under pressure. According to Gartner, search engine volume is projected to drop by 25% by 2026, as users increasingly turn to conversational AI for answers, advice, and product discovery. In this keynote, we’ll explore what this means for brands, marketers, and the future of digital commerce. You’ll walk away with practical insights on:
Check out the incredible speaker line-up to see who will be joining Matt.
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