Matt Ezyk

It’s no secret that subscription services are trending, but the challenge lies in continued retention and creating a model that works for the long term. In this panel, hear how various brands are approaching their subscription business and what they are doing to stay relevant with today’s consumer. Expect to hear more about: 

• Discussing how important a subscription model is to your current business and why 
• Developing subscription packages that align with customer needs and preferences, offering unique and value-added services or products 
• Providing a seamless and enjoyable end to end customer experience to boost customer satisfaction and loyalty 
• Leveraging customer data and analytics to personalize subscription offerings and communications 

The post purchase experience can sometimes be ignored as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Hear how a group of retailers are reimagining the post purchase experience and expect to learn more about: 

• Recognizing the post purchase path has evolved over time and is more complex than ever 
• Optimizing your return process to balance customer experience and cost 
• Tackling the process of bringing customers back to your brand  
• Avoiding discounting or specific promotions and focusing on content driven post purchase campaigns 
• Using blog content, app content, showcasing new releases of content for complimentary products, how-to guides or instructional content 
• Demonstrating to customers that you care about them long term (beyond just the purchase) 
• Finding technology partners that can support you in these efforts