As large language models (LLMs) like ChatGPT become mainstream tools for information discovery, the traditional dominance of search engines is under pressure. According to Gartner, search engine volume is projected to drop by 25% by 2026, as users increasingly turn to conversational AI for answers, advice, and product discovery. In this keynote, we’ll explore what this means for brands, marketers, and the future of digital commerce. You’ll walk away with practical insights on:

• Understanding how LLMs like ChatGPT are changing consumer search behavior
• Learning where these models get their data—and how your brand can show up in AI-generated answers
• Exploring new methods to influence model output and improve brand visibility within LLMs
• Preparing your content and SEO strategy for a post-search engine landscape
• Real-world examples of how retailers are adapting to this paradigm shift in search

As ecommerce continues to grow and evolve, building the right organizational structure is critical for driving efficiency, innovation, and scalability. From leadership roles like the Director of Ecommerce to specialized teams in marketing, IT, inventory management, and customer service, today’s ecommerce org chart must be tailored to meet the demands of a fast-paced digital marketplace. This keynote panel will explore what a modern ecommerce organization looks like in 2025, highlighting key roles, team structures, and strategies for aligning resources to achieve sustainable growth and operational excellence. Panelists will discuss: 

• Establishing a flexible organizational structure that balances flat and hierarchical approaches, allowing for agile decision-making and clear role responsibilities
• Creating key departments including management, development, marketing, operations, customer support, and inventory management to ensure comprehensive business coverage
• Prioritizing cross-functional collaboration, with teams like marketing, sales, and operations working closely to optimize the customer journey and business performance
• Designing a scalable team structure that can adapt to business growth, starting with core roles and expanding departments as the e-commerce operation develops