Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering. Additionally he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia) with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea) and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry and many more. Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies.
Pre-Summit Day, Monday, August 11: Search & Performance Marketing Summit
8:20 AM SEARCH: Keynote: The Shift from Search Engines to AI Assistants – How AI is Reshaping Discovery
As large language models (LLMs) like ChatGPT become mainstream tools for information discovery, the traditional dominance of search engines is under pressure. According to Gartner, search engine volume is projected to drop by 25% by 2026, as users increasingly turn to conversational AI for answers, advice, and product discovery. In this keynote, we’ll explore what this means for brands, marketers, and the future of digital commerce. You’ll walk away with practical insights on:
- Understanding how LLMs like ChatGPT are changing consumer search behavior
- Learning where these models get their data—and how your brand can show up in AI-generated answers
- Exploring new methods to influence model output and improve brand visibility within LLMs
- Preparing your content and SEO strategy for a post-search engine landscape
- Real-world examples of how retailers are adapting to this paradigm shift in search
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest Agenda