Colleen Coulter | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Colleen Coulter

SVP of Customer Success and Experience Route

Colleen Coulter leads Route’s Customer Success and Experience teams. She’s focused on helping brands and shoppers generate significant value from Route’s post-purchase e-commerce solutions. Prior to Route, Colleen led the travel advertising business at Meta, partnering with the world’s largest travel brands to grow their business and helping to architect travel solutions across Facebook and Instagram. She previously worked at the Boston Consulting Group, working across industries on growth strategies and profitability improvement. Colleen earned her master's in business administration from Stanford's Graduate School of Business and a bachelor's degree in Philosophy, Politics, and Economics from the University of Pennsylvania. She is based in New York with her husband and two sons.


Check out the incredible speaker line-up to see who will be joining Colleen.

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