Michael Yamartino

Chief Executive Officer Route

Michael Yamartino is the CEO of Route, the package protection, shipping insurance and carbon offsetting solution for 13,000 brands. Before his current role, Michael served as COO and, previously, SVP of Product and Partnerships.

Before Route, Michael held various leadership positions at renowned tech companies, including Pinterest, Microsoft, and InVision.

At Pinterest, he served as Head of Content and Commerce, where he shaped the platform's product landscape and user experience. He also led the company's first two acquisitions and its first global distribution partnership. As Director of Corporate Strategy and Acquisitions at Microsoft, Michael developed and advised executive strategy with a focus on cloud computing, mobile platforms, and Xbox gaming.

Michael began his career as the founder of PokerScope, where he built an AI-powered heads-up display for online poker players.

Michael has served as a startup, product investor, and advisor for various early-stage companies, helping them define product strategy, develop their teams, and raise capital.

Michael grew up in the Boston area and studied at Brown University.Michael currently lives in Portland, OR, with his son.

Main Day One: Tuesday, August 13, 2024

4:30 PM Panel Discussion: Delivering a Stand-Out Post Purchase Experience

The post purchase experience can sometimes be ignored as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Hear how a group of retailers are reimagining the post purchase experience and expect to learn more about:

Recognizing the post purchase path has evolved over time and is more complex than ever
Optimizing your return process to balance customer experience and cost
Tackling the process of bringing customers back to your brand
Avoiding discounting or specific promotions and focusing on content driven post purchase campaigns
Using blog content, app content, showcasing new releases of content for complimentary products, how-to guides or instructional content
Demonstrating to customers that you care about them long term (beyond just the purchase)
Finding technology partners that can support you in these efforts

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda